Editor’s Note February 5, 2017: The premise of ‘It’s Beautiful’ can be simply stated: America is Beautiful and Coca-Cola is for everyone. It celebrates Coca-Cola moments among all Americans and features snapshots of American families. We believe it’s a powerful ad that promotes optimism, inclusion and celebrates humanity – values that are core to Coca-Cola. “It’s Beautiful” shows just a few of the ways Americans enjoy our brand and how Coca-Cola brings families and friends together every day.
Since “It’s Beautiful” first aired in 2014, we have continued to run it during major TV events. “It’s Beautiful” has run across television and cinema broadcast – including national holidays of patriotism in America, such as July 4th and Memorial Day, and major moments in national and international sport and entertainment, like the football playoffs, New Year’s Eve, and several Olympic Opening Ceremonies.
Near the end of the first half of Sunday's Big Game, Coca-Cola premiered “It’s Beautiful,” a 60-second salute to all Americans and the Coca-Cola moments they share.
Set to “America the Beautiful” sung by Americans in seven languages, the spot features scenes showcasing the country’s expansive landscapes -- from the Pacific shores to the desert Southwest -- interspersed with American neighborhoods, metro cityscapes and tucked-away cafes. “It’s Beautiful” was created to celebrate Coke moments among all Americans who together enjoy ice-cold, refreshing Coke. The ad provides a snapshot of the real lives of Americans representing diverse ethnicities, religions, races and families, all found in the United States.
“For 127 years,
Behind-the-scenes content, interviews with the spot’s diverse cast and vignettes of “America the Beautiful” sung in various languages are available on YouTube (see below). The multi-lingual version of the song will be available on Spotify.
As in years past,
"For centuries America has opened its arms to people of many countries who have helped to build this great nation," said Sonya Soutus, senior vice president of Public Affairs and Communications, Coca-Cola North America. "We believe 'It’s Beautiful' is a great example of the magic that makes our country so special, and a powerful message that spreads optimism, promotes inclusion and celebrates humanity – values that are core to us and that matter to
This marks the eighth consecutive year
More on Journey
- Half of Coca-Cola Sales in UK Grocery and Convenience Stores Coming From No-Sugar Options
- Coca-Cola North America is Bringing the Bubbly with Two Big Water Brands
- Coca-Cola Bringing Google-Powered Digital Signage System to Retail, Restaurants, Cinemas and More
- Mobile App From Coca-Cola Japan Crosses 4 Million Downloads
- Dairy Disruptors: Fast-Growing fairlife Milk Adds New Varieties, Refreshes Look