Editor’s Note February 5, 2017: The premise of ‘It’s Beautiful’ can be simply stated: America is Beautiful and Coca-Cola is for everyone. It celebrates Coca-Cola moments among all Americans and features snapshots of American families. We believe it’s a powerful ad that promotes optimism, inclusion and celebrates humanity – values that are core to Coca-Cola. “It’s Beautiful” shows just a few of the ways Americans enjoy our brand and how Coca-Cola brings families and friends together every day.

Since “It’s Beautiful” first aired in 2014, we have continued to run it during major TV events. “It’s Beautiful” has run across television and cinema broadcast – including national holidays of patriotism in America, such as July 4th and Memorial Day, and major moments in national and international sport and entertainment, like the football playoffs, New Year’s Eve, and several Olympic Opening Ceremonies.

 

Near the end of the first half of Sunday's Big Game, Coca-Cola premiered “It’s Beautiful,” a 60-second salute to all Americans and the Coca-Cola moments they share.

Set to “America the Beautiful” sung by Americans in seven languages, the spot features scenes showcasing the country’s expansive landscapes -- from the Pacific shores to the desert Southwest -- interspersed with American neighborhoods, metro cityscapes and tucked-away cafes. “It’s Beautiful” was created to celebrate Coke moments among all Americans who together enjoy ice-cold, refreshing Coke. The ad provides a snapshot of the real lives of Americans representing diverse ethnicities, religions, races and families, all found in the United States. 

“For 127 years, Coca-Cola has been proud to be a part of bringing friends and families together while memories are made,” said Katie Bayne, president, North America Brands, Coca-Cola North America. "With ‘It’s Beautiful,’ we are simply showing that America is beautiful, and Coke is for everyone.”



Behind-the-scenes content, interviews with the spot’s diverse cast and vignettes of “America the Beautiful” sung in various languages are available on YouTube (see below). The multi-lingual version of the song will be available on Spotify.