If you’ve always dreamed of starring in a music video, here’s your shot.
Coca-Cola is issuing a creative casting call for short “Moments of Happiness” video clips for inclusion in the global music video for the brand’s 2014 FIFA World Cup anthem, “The World is Ours” featuring David Correy.
“Coca-Cola is everyone’s beverage and football is the world’s passion,” said Joe Belliotti, Coke’s head of global music marketing. “We want to create a music video that can be everyone’s music video.”
Working with global creative platform Talenthouse, Coke is inviting aspiring filmmakers and everyday fans to submit 10 to 15-second clips by March 20. Dave Stewart, Paul Boyd and the production team at Weapons of Mass Entertainment will curate up to 20 of the best “moments” to use in the video, which will premiere in April and reach an audience of millions through social media and other channels.
Three overall winners selected by the judges and another chosen by a public vote on Facebook and Twitter each will receive $1,000. More details can be found here.
"We want to discover people that have great ideas and a natural flair for telling a story in seconds,” Stewart says. “With the might of Coca‐Cola, this opportunity will be an incredible gateway for creative talent to shine out across the world.”
The music video will bring to life the inclusive message of “The World is Ours” -- which Correy has been performing at select stops on the 90-country FIFA World Cup Trophy Tour leading up to the tournament’s June kickoff in São Paulo, Brazil -- by capturing the real moments and stories that unite and celebrate football’s global fanbase representing countless cultures and walks of life.
“It’s all part of the journey,” the Brazilian-American singer said via phone from the set of the video shoot. “We want this song to reach and resonate with as many fans as possible… that’s what this is all about.”
Correy has been in the studio collaborating with various artists on local versions of “The World is Ours” sung in different languages and featuring an array of sonic interpretations. In January, he performed his song, “I Am,” live on The TODAY Show.
The challenge is The Coca-Cola Company’s third music-focused co-creation campaign with Talenthouse. Last year, glacéau vitaminwater gave up-and-coming fashion designers the chance to design a playsuit for singer Jessie J, and burn invited creative filmmakers to create a music video for electronic dance music sensation Avicii.
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