Coca-Cola recently gave shivering Swedes a taste of sunnier moments to come as they waited for the bus on a cold Nordic winter afternoon.
On Dec. 18 -- 185 days before Midsummer’s Eve -- chilly commuters in Uppsala, Sweden, were surprised to see a special vending machine dispense Coca-Cola and summer happiness. In the film, the bus shelter illuminates with the images and sounds of a summer meadow, and heaters provide welcomed warmth.
The stunt, the first of its kind in Sweden, is part of
Coke’s new “Reasons to Believe” campaign showcasing the fact that the world is
filled with more good than bad.
More on Journey
Coca-Cola, Times Square and the ‘Power of Presence’
Coca-ColaCEO: 'We Must Be Bold and Fast'
- This Collector Tied the Knot Sporting a Coca-Cola Wedding Band
- Coke Testing Self-Serve Water Station With Flavors and Bubbles
Coca-ColaLaunches Crowdsourcing Challenges to Find Next-Generation Sweetener Innovations