He’s back, and he’s bringing a few friends along. The iconic Sundblom Santa Claus, a Coca-Cola holiday advertising staple for more than 80 years, returns this season after keeping a lower profile the last few years.

A global campaign debuting this week aims to inspire people everywhere to look beyond the presents and “Make Someone Happy” in small but meaningful ways. A 60-second TV ad celebrates generosity and togetherness and shows that all it takes to make someone happy is an act of opening one’s heart.

The story opens with Santa Claus enjoying an ice-cold Coca-Cola in his North Pole workshop. Through his “Make Someone Happy” book, he watches from afar as scenes of happy holiday moments unfold – from a young girl giving her mother a handmade drawing, to a stranger handing an umbrella to a woman caught in the rain, to a doctor bringing his late-night staff a turkey and Coca-Cola. Jimmy Durante’s 1965 classic “Make Someone Happy” appropriately serves as the ad’s soundtrack.

The campaign was created by Coca-Cola Germany with Ogilvy & Mather and adapted for the U.S. by Coca-Cola North America. “We tend to forget it but Christmas is one of the most powerful global marketing assets for brand Coca-Cola," says Julien Vancauwenberghe, global brand director, Coca-Cola. "With 80 countries airing the campaign this year, Christmas comes right after FIFA and the Olympics in terms of scale of activation. Kudos to the Marketing Team in Germany who led that work for the rest of the world” 

"Make Someone Happy" marks the return of Santa Claus as imagined by artist Haddon Sundblom, who Coke originally commissioned in 1931 for a series of ads.

“History and nostalgia are an important part of our brand, especially when it comes to the holidays, and Sundblom’s Santa Claus has been an integral part of our advertising campaigns since 1931,” said Ted Ryan, Coke’s director of Heritage Communications. “He is loved by millions as a universal symbol of happiness and generosity.”

Santa also will appear on limited-edition holiday packaging on Coca-Cola multi-packs, cans, glass bottles, and on 20-oz., 1.25-liter and 2-liter PET bottles.

The spot debuts Nov. 27 on NBC during the Macy’s Thanksgiving Day Parade broadcast, and will air through late-December on network and cable stations including ABC, ABC Family, Hallmark Channel, USA, TBS, Lifetime, Food Network, Univision, BET and OWN. “Make Someone Happy” will appear during popular holiday programming such as Charlie Brown Thanksgiving, Miracle on 34th Street and Christmas in Rockefeller Center.

The campaign also will feature print, outdoor, retail, radio, Delta in-flight and Macherich mall advertising, and social and digital programs will invite fans to #MakeSomeoneHappy. Coke also will donate $75,000 worth of toys to the Marine Toys for Tots Foundation in Los Angeles, Philadelphia and Minneapolis.

The Coca-Cola Holiday Caravan, five trucks illuminated by more than 30,000 red and white sparkling lights each, will roll into nearly 200 cities across the country to spread holiday happiness through Dec. 21.

“This campaign is all about sharing your time, attention, love and laughter with friends, family and even strangers during this magical time of the year,” said Andy McMillin, vice president, Coca-Cola Trademark, Coca-Cola North America. “We’re encouraging people to embrace the spirit of the season and show how the act of being generous can have a powerful, positive impact on others that lasts long after the decorations come down.”