Back in May,
The idea for the spot came from a study of 3,000 young Europeans, which revealed that laughter is contagious and leads to happiness. A simple smile sends a message to the brain that a person is happy, which triggers the brain to secrete “happiness” endorphins.
Armed with this insight,
“We found that young Belgians feel good about themselves and often find happiness in the ‘little things’,” said Celine Van den Rijn, marketing director,
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