The athletes we most respect and aspire to be like consistently power through obstacles and overcome adversity in their pursuit of greatness. But, every legendary athlete shares one undeniable truth with each of his or her admirers: They are just a kid from somewhere.

POWERADE's new “Just a Kid” takes a passionate stand for the potential in every young athlete by supporting the belief that no matter where athletes get their start, or the obstacles they face in life, they can advance to the top through hard work and determination.

A new spot titled "Rose From Concrete” featuring Chicago Bulls player Derrick Rose follows a symbolic bike ride from Chicago’s South Side to the stadium where Rose’s dreams became a reality, reflecting his journey from a young man growing up in Englewood, Illinois. Viewers hear Tupac Shakur’s voice in the background as he recites “The Rose that Grew from Concrete” from his book of poetry. The poem celebrates achieving success despite difficult circumstances. Watch the 60-second ad, which is airing during NBA and NCAA programming:




“Derrick’s strength and perseverance in the face of his recent setbacks are truly an inspiration to all," said Shannon Watkins, group brand director, POWERADE. "Now more than ever, there is no professional athlete more qualified to motivate young athletes to overcome adversity, no matter where they are from, what they are dealing with or who they aspire to become."

Watch this behind-the-scenes video about the creation of the POWERADE spot:




Fans in the United States are able to participate in the campaign by buying “Just a Kid” customizable gear – t-shirts, hoodies and hats – featuring their hometown in the new POWERADE “Just a Kid” online store. All net proceeds from the store will support the Boys & Girls Clubs of America.