In Argentina, the summer season kicked off Dec. 26, 2014 with that country’s local execution of the Share a Coke (Compartí una Coca-Cola) campaign. The campaign included more than 500,000 personalized bottles, and preliminary results show 7 percent sales growth of single-serve products over the prior year period.
A video created to mark the moment was watched more than 1.5 million times and gained very positive feedback from media and consumers.
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