If ESPN College GameDay host Lee Corso can Shazam a Coke Zero commercial, so can you.

That’s the message behind a new “drinkable” spot from the brand’s “You Don’t Know Zero ‘Til You’ve Tried It” campaign. The ad targets consumers who have never tried the zero-calorie brand.


Get your smarphones ready. As you watch Corso’s partner in crime, Kirk Herbstreit, pour a delicious Coke Zero over ice into a glass, you’ll be prompted to open the Shazam music identification app to redeem a mobile coupon for a free 20-oz. bottle of Coke Zero at participating retailers.


Watch the ad here:

This marks the third year of Coke Zero’s partnership with ESPN College GameDay. The brand is back with Section Zero, the most coveted seat for the ultimate fan. At each campus ESPN College GameDay visits, Section Zero will treat 50 fans to premium seating. And in addition to a series of innovative drinkable TV spots like the one featured above, the “You Don’t Know Zero ‘Til You’ve Tried It” campaign includes digital, out-of-home, retail and social media elements. Learn more.