A new Sprite campaign in Latin America, "Born to RFRSH”, taps into modern teens’ zest for life.
Coca-Cola South Latin and
"This is a more participatory, more collaborative, less ironic teen who exists with a wealth of information so broad that it feels that everything's been written in the world and everything's been said," Guillermo Giménez y Brotons, director of integrated marketing at
“Born to RFRSH” replaces the 10-year-old "The Way Things Are."
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