LOS ANGELES – It took all of five minutes for the 15,000-plus seats at the Staples Center to be claimed by League of Legends fans eager to catch the 2016 World Finals.
But for much of the nail-biting tournament, those 15,000 – and millions more around the world – became a single unit.
Danté Dawson had never before attended a professional eSports game. But waiting for the arena’s doors to open, he already sensed the togetherness that was to come.
“When everyone is so different playing a similar game, we all come together. We really enjoy what we can share together.”
Dawson wanted to watch the games with others, he explained, because “we all know what everyone else is feeling. That’s what brings the community together.”
The fans who sold out the Staples Center were not the only ones enjoying the action and the communal experience it offered. An estimated 45 million streamed the games live, including thousands who did so alongside other fans at
Alban Dechelotte, senior entertainment marketing manager for
He adds, “As fans of eSports, we are used to sharing these moments online. On our computers, we play and meet people from all over the world. But these moments at the finals are the ones where we can meet each other in real life, be together and enjoy this shared experience.”
Dechelotte said these streaming opportunities give people the opportunity to see thousands of fellow fans sharing their common passion for eSports.
The accessibility of these viewing opportunities, and the community they create, have made League of Legends one of the world’s top spectator sporting events.
As Dawson put it, “Now we are just as big as anyone else.”
More on Journey
Coca-Colaand Fans Celebrate World’s First 3D Robotic Sign in Times Square
Coca-ColaLaunches Crowdsourcing Challenges to Find Next-Generation Sweetener Innovations
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years
- Coca-Cola, MLB Have Refreshing Partnership in Store
- Coke’s Venturing & Emerging Brands Chief Shares 3 Tips for Breaking into the Beverage Business