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Breaking Through: Guy Wollaert on Coke’s Formula for Disruptive Innovation

By:  Journey Staff Apr 10, 2013
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How is a 126-year-old company building a culture capable of delivering breakthrough innovation that delivers economic, social and environmental value?

Guy Wollaert, Coke’s Chief Technical Officer, answered that question and more during an insightful conversation at The Economist’s “Ideas Economy: Innovation Forum,” held last month at the University of California, Berkeley.

Watch Wollaert's remarks during the panel discussion – which also featured Peter Diamandis of the X Prize Foundation and Patricia Morrison of Cardinal Health – here: