You already know you can “have it your way” when choosing a sandwich at Burger King. Now you can do the same with your soft drink.
All company-owned Burger King restaurants are installing Coca-Cola’s Freestyle fountains so customers can create their own custom beverages. These drink dispensers pack in more than 120 variations—all in the same space allotted to traditional eight-valve fountains. Selections include popular brands such as Coke, Diet Coke, Sprite, Dasani, Barq’s and Powerade, but you can also try flavors not readily available in the United States, such as Fanta Peach or Minute Maid Light Orange Lemonade.
Coca-Cola Freestyle 101
If you aren’t familiar with Freestyle, here are the basics of this high-tech soda fountain.
Stocking the Ingredients: The Freestyle machine contains cartridges filled with the concentrated ingredients you need to create both sparkling and flat drinks.
Selecting a Beverage: After pushing your cup against the lever to fill it with ice, you choose a drink from the touch screen. You can select original Coca-Cola Zero or try one of seven custom flavor options, including Lemon Coke Zero, Orange Coke Zero and Raspberry Coke Zero, to make a new favorite concoction.
Creating the Drink: The ingredients mix with water and sweetener as it dispenses from the machine. Syrup is no longer required to make the beverages.
Freestyle and Burger King
“The ability to customize your own beverages combined with the quality that Coca-Cola Freestyle delivers to our guests is a perfect addition to our most recent new menu offerings," says Steve Wiborg, president North America, Burger King Corporation. "Adding Coca-Cola Freestyle further enhances our guests' experience when they visit Burger King restaurants. We're excited to be the largest franchise system in the U.S. to roll out the fountains in all company-owned restaurants and look forward to further growing our business with Coca-Cola as our partner."
"After extensive market testing, Burger King Corporation recognizes Coca-Cola Freestyle as a perfect complement to the Burger King restaurant experience. With the nationwide expansion of Coca-Cola Freestyle, more people than ever will be able to select the ideal beverage to accompany their meals at Burger King," says Dagmar Boggs, vice president, Burger King Global Customer Team, Coca-Cola Refreshments. "Coca-Cola Freestyle offers people something they've never experienced before and helps our partners like Burger King Corporation grow both their beverage business and their total business."
Finding a Machine Near You
If you haven’t tried it yet, there is likely a Coca-Cola Freestyle machine near you; they are available at more than 4,000 locations nationwide. Check out your local Burger King restaurant, or go to the Coca-Cola Freestyle website for other retail outlets. For more information, go to the Freestyle Facebook page or download the iPhone and Android game apps.
More Fun Facts About Soda Fountains
Coca-Cola Freestyle may be revolutionizing the soda fountain, but fizzy drinks have a long history in the United States. Here are just a few interesting facts about soda’s history—and future.
Carbonation Origination: Dr. Joseph Priestly, a friend of Benjamin Franklin, is attributed with creating the first drinkable man-made carbonated water in 1767. The term ‘soda water’ wasn’t coined until 1798.
The Soda Fountain/Drugstore Connection: Soda fountains gained popularity in the United States after the Civil War as community gathering places. Early soda fountains were located primarily in drugstores because the carbonated water was created by chemists and marketed as having medicinal benefits.
The Original Soda Elixir: The syrup for Coca-Cola was first created by Dr. John Pemberton, an Atlanta pharmacist, on May 8, 1886. The syrup was blended with carbonated water to create Coca-Cola.
More Options Than Ever: Today, Coca-Cola Freestyle offers 120-plus beverage selections, including more than 70 diet and low-calorie beverages and more than 90 caffeine-free drinks.
Award-Winning Design: The Freestyle machine won the2011 Good Design Award for Industrial Design given by the Chicago Athenaeum Museum of Architecture and Design, and The European Centre for Architecture Art Design and Urban Studies.