Coca-Cola East Japan – created through the merger of four Coca-Cola bottlers in the greater Tokyo region – began trading today on the Tokyo and Nagoya Stock exchanges under the ticker 2580.

“Today our Japanese bottling system announced the creation of Coca-Cola East Japan,” Coca-Cola Japan President Tim Brett said. “With this transformation, we see a new era of winning ahead for the Coca-Cola system’s business in Japan. We believe that by building on the solid foundation of deep local connections formed over more than 50 years in Japan, and now adding the strengths and economies of scale of these four tremendous bottling partners, Coca-Cola East Japan will be well positioned to best meet the business growth needs of our customers, while staying fresh and relevant to consumers of all ages and lifestyles.”

Coca-Cola East Japan (CCEJ) was created through the merger of Coca-Cola Central Japan, Mikuni Coca-Cola Bottling, Tokyo Coca-Cola Bottling and Tone Coca-Cola Bottling. CCEJ will retain the franchise rights to produce, distribute and sell Coca-Cola brands in the territories previously served by the four individual bottlers.

The new company will account for nearly 50 percent of total annual Coca-Cola system unit case volume in Japan and will be one of the top five Coca-Cola bottling partners globally as measured by annual revenue.