Here are three reasons driving the innovative transaction, which is expected to close at the end of 2014 or the beginning of 2015 following regulatory approvals:
1. An Aligned Portfolio: Through the agreement,
Monster, meanwhile, will transfer its non-energy brands -- including Hansen’s Natural Sodas, Peace Tea, Hubert’s Lemonade and Hansen’s Juice Products, to The
2. Combined Strengths: The transaction will combine the two companies’ complementary resources and assets. Monster will benefit from Coke’s global distribution footprint and operational expertise. Coke’s global energy brands, meanwhile, will benefit from Monster’s expertise as a leading energy player. Monster’s brand portfolio is anchored by Monster Energy, the No. 2 energy drink brand globally.
“Energy drinks continue to offer growth opportunities across both developed and emerging markets, and Monster’s performance in terms of innovation and the ability to create new consumption occasions has been very impressive,”
3. Expanded Distribution:
“International has been an important focus for us, so being able to leverage the strength of The
Kent said the partnership with Monster -- which follows Coke’s February announcement to purchase a minority equity stake in Keurig Green Mountain -- is in line with the company’s 2020 Vision.
This summary may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The
Monster Forward Looking Statements
Certain statements made in this summary may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, regarding the expectations of management with respect to Monster’s future operating results and other future events including revenues and profitability. Monster cautions that these statements are based on management’s current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of Monster, that could cause actual results and events to differ materially from the statements made herein. Such risks and uncertainties include, but are not limited to, the following: whether and when the transactions with The
This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. This communication is not a substitute for any prospectus or any other document which may be filed with the SEC in connection with the proposed transaction. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ ANY RELEVANT DOCUMENTS THAT MAY BE FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION. Investors and security holders will be able to obtain free copies of any documents filed with the SEC through the web site maintained by the SEC at www.sec.gov.