Editor's Note: This op-ed appeared originally on page A11 of the Aug. 20, 2015 edition of The Wall Street Journal, and is being republished with permission here on
Our company has been accused of shifting the debate to suggest that physical activity is the only solution to the obesity crisis. There also have been reports accusing us of deceiving the public about our support of scientific research.
We have read and reflected on the recent news stories and opinions, online conversations and questions from our own family and friends. The characterization of our company does not reflect our intent or our values.
I am disappointed that some actions we have taken to fund scientific research and health and well-being programs have served only to create more confusion and mistrust. I know our company can do a better job engaging both the public-health and scientific communities—and we will.
By supporting research and nonprofit organizations, we seek to foster more science-based knowledge to better inform the debate about how best to deal with the obesity epidemic. We have never attempted to hide that. However, in the future we will act with even more transparency as we refocus our investments and our efforts on well-being.
Committed to acting with integrity when serving our customers and our communities,
Our business will continue to evolve and respond to the needs of society—from product innovation to responsible marketing to our sponsorships and partnerships. And we will expand on the good things we are already doing so people may enjoy
In addition, I have directed Sandy Douglas, president of
- Publish on our website a list of our efforts to reduce calories and market responsibly, along with a list of health and well-being partnerships and research activities we have funded in the past five years, which we will continue to update every six months.
- Charter and recruit an oversight committee of independent experts to advise and provide governance on company investments in academic research.
- Engage leading experts to explore future opportunities for our academic research investment and health and well-being initiatives.
- Sandy will lead this work in the United States and the best practices will be implemented internationally.
As we continue to learn, it is my hope that our critics will receive us with an open mind. At times we will agree and at times we will passionately disagree. The one thing we all have in common—we care.
We want to get focused on real change, and we have a great opportunity ahead of us. We are determined to get this right.
Muhtar Kent is chairman and CEO of The
More on Journey
- Progress Report Reviews U.S. Beverage Companies’ Work to Cut Beverage Calories Per Person by 20 Percent by 2025
- 5by20 News Center
- Memunatu Magazine: Informing and Inspiring 11 Million Teen Girls in West Africa
- 7 Reasons Why Coke’s Business in North America is Growing
'It's the Real Thing': Restored
Coca-ColaMural Inspires Community Reflection in Colorado