Keurig today announced that it will discontinue sales of the first generation of Keurig KOLD.
Keuring noted that it had learned from consumer feedback that while the KOLD system delivered great tasting cold beverages, the initial execution of KOLD did not fully deliver on their expectations, particularly around size, speed and value.
Keurig is offering a refund for the full purchase price of the Keurig KOLD drinkmaker to anyone who purchased the machine. The refund offer will be available through Aug. 31, 2016. To learn more and to submit a refund request please visit: www.DrinkmakerRefundProgram.com.
Production of KOLD pods, including brands from The Coca-Cola Company, will cease. Existing KOLD pod inventory will be sold at a discounted price on Keurig.com and Keurig.ca while supplies last.
The decision to discontinue KOLD production follows a move in April to cease retail sales of the appliance and pods, making the products available solely via online orders.
“Our partnership with Keurig on the KOLD platform has provided a great opportunity for innovating and learning about new technologies that can deliver our beverages to consumers,” noted Coca-Cola in a statement. “Through it, we’ve gained valuable insights into what people want and expect from an in-home, single-serve cold beverage system. We will apply those learnings as we continue to explore innovation that will enable people to enjoy our brands in new ways.”
Keurig Green Mountain, which changed the way consumers prepared coffee and tea with its single-serve, pod-based home brewing systems, turned its attention to cold, fresh-made beverages with the launch of Keurig KOLD in September 2015.
The countertop appliance was developed through a partnership with The Coca-Cola Company. Users could produce a variety of sparkling and still beverages in about 90 seconds with a push of a button. Keurig KOLD featured a variety of beverage brands, including Coca-Cola, Diet Coke, Coke Zero, Sprite and Fanta.
As part of the original partnership agreement between the two companies, announced in February 2014, Coca-Cola acquired an equity stake that eventually reached about 16 percent of Keurig. In December 2015, Keurig entered into a merger agreement with JAB Holding Company by which JAB acquired Keurig. The Coca-Cola Company fully supported that transaction and it made financial sense for its shareowners, with the company selling all of its equity stake in Keurig. Coca-Cola recorded a net gain of approximately $25.5 million in that transaction.