Coca-Cola Beverages Florida began operations less than one year ago, when it acquired the Central Florida territory from The
We talked to Troy Taylor, the company’s chairman and CEO, about his background and expanding role in the
What made you want to get into the bottling business?
Growing up in Louisiana, I experienced the products at a young age. I was fascinated by the business and could see myself doing it. I never had the desire to work at The
What are some of the challenges you’ve experienced in setting up a new bottling company?
The biggest challenge was starting up an independent business. It has been nearly 60 years since a bottler has been added to the
What are key issues for your company?
We have to become more locally driven in understanding the cultures, people, tastes and desires of our Florida consumers. I also recognize that people want to consume our beverages in different ways. To win, we must innovate and not rely on the same thing for every market. We also have to build a different culture throughout our company – where our leaders have more responsibility and accountability to fully own their functions and run their parts of the business.
How are you building your corporate culture?
Engagement is key to building our culture. Our communities, customers and colleagues mean everything to our business. Leading by example and showing where I want the culture to be is an essential step to building a solid foundational core. Most importantly, we need to have fun as well.
Where did your outlook originate?
It comes from my upbringing – parents, teachers and others. They taught me that you can’t take yourself too seriously and you can’t do it all. Leaders surround themselves with great people.
What are your future goals for the company?
We want to be the best
In fall 2015, you visited
Coca-Cola Beverages Florida will always embrace the field chapters. We built a diverse senior leadership team on purpose. All companies will have challenges, and I can remember when diversity wasn’t even a thought. Diversity is the right thing to do in general, but it’s also the right business decision. The
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