Thanks to growth in Africa and the Asia-Pacific region,
For Noko, owner of a small restaurant north of Johannesburg, business skills training courses offered through a program implemented by
Today, her self-confidence, income and ambitions have grown. Noko now has three employees and plans to install a big billboard at the entrance of her town. She’s working on making menus and designing uniforms. And her tripe dish, called mogodu, is bringing in the customers.
“I am very proud of my business and want to attract even more customers, maybe even tourists,” said Noko, 40. “After my training, my eyes have been opened up to great possibilities.”
Bea Perez, Coke's Chief Sustainability Officer, said thriving, sustainable communities are critical for a sustainable business. "And women are absolutely essential to our success,” she added. “We still have a significant amount of work to do, but I am proud of the progress we are making. It’s inspiring when I am able to meet the participants and see firsthand how 5by20 is transforming the lives of women, families and communities around the world.”
5by20 focuses on helping women entrepreneurs across the
In the long run, that helps build sustainable communities, says Therese Gearhart, president,
“An educated, successful and empowered woman creates a ripple effect throughout her community when she can afford her children’s education, provide basic medical needs for her family and help support and mentor other women entrepreneurs,” said Gearhart. “The entire community benefits.”
Results on the Ground: South Africa
- The participants saw an average 44 percent growth in business sales and a 23 percent average jump in personal income.
- On average, the women became more able to afford basic expenses such as children’s education, medical visits and clothing. About two-thirds of participants said they were able to put money in savings each month.
- More than half (54 percent) of participants reported their business improved “a lot” as a result of the training.
- More than 90 percent of the women said they were confident they would keep their businesses open and will be able to grow.
More on Journey
- 2016/17 Sustainability Update
- 2016/17 Sustainability Update: Women's Economic Empowerment
- 2016/17 Sustainability Update: Women's Economic Empowerment Infographic
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- 8 Ways Coke’s ‘Beverages for Life’ Vision is Coming to Life in North America