When Muhtar Kent started working for
For Kent – now chairman and CEO of
“That’s how I started, and to this day almost 40 years later, there essentially isn’t a week that passes by that I do not go and visit a store,” Kent says. “Every time I go to a store, I learn something…it’s never failed me, every single time in the last 38 years.”
Kent is a big fan of spontaneous visits, which is why he urges leaders in legal, finance, strategy and other departments to get out of the office and ride
“It’s so important not to lose touch of where the dollar changes hands – the ‘points of impact’ where the consumer meets our brands,” Kent said. “If you lose touch with what happens at that point, you lose touch with the business.”
More on Journey
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- Step Inside the Walmart Museum in Bentonville, Arkansas
- How Coke’s U.S. Business is Changing in Line with Consumer Tastes
How is a Famous Normal Rockwell Illustration Connected to a
Coca-ColaBottler in Virginia?