A smart choice is an informed choice. And when it's easy to make informed choices-and balance those choices with an active lifestyle, you're on your way to a healthier life.
In September 2009, we were the first beverage company to commit to front-of-pack energy labeling globally on nearly all our packaging by the end of 2011, and we have met this target.
The Clear on Calories program builds on our commitment by partnering with the American Beverage Association to create a unified look for the new labels, and by expanding the initiative to include company-controlled vending machines and fountain equipment.
This way, you'll know exactly how many calories are in a beverage before making a purchase- whether at a store, or using one of our vending machines or fountain machines-making it easier for you to make informed choices that complement your active, healthy lifestyle.
Calories Count™ Vending Program
In support of initiatives to promote active, healthy lifestyles
and combat obesity, we have developed a vending machine program that
provides clear calorie information, encourages lower-calorie beverage
choices, and reminds consumers that "calories count" in all the choices
they make. The Calories Count vending program is part of the beverage
industry's commitment to providing more low-/no-calorie product choices
and clearer calorie information, making it easier for consumers to
choose beverages that are right for them and their families.
In February 2010, the beverage industry announced the Clear on Calories program in support of First Lady Michelle Obama's "Let's Move!" campaign. The first step was placing a calorie label on the front of our cans, bottles, and packages, which we completed in 2011. The Calories Count vending program, described below, expands on our efforts by providing calorie information on beverage vending machines, encouraging lower-calorie beverage choices, and raising awareness of the importance of calorie balance and being active.
Under the Calories Count vending program, we will work with government leaders, food service operators, vending companies, and other customers to:
- Increase availability of lower-calorie beverages in vending machines
- Add calorie labels to selection buttons on beverage vending machines to show calorie counts per beverage container
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