If someone gives you a Thums Up in Mumbai, you'll walk away feeling refreshed.
That’s because Thums Up is the top-selling soft drink in India. But the popular drink’s ubiquitous red thumbs-up logo is also a sign of the progress that The
In fact, Coke was recognized as India's most trusted beverage brand in Brand Equity's 2011 Most Trusted Brands survey, and
Investing — and Growing Quickly — in India
Business in India is certainly on the upswing.
India has embraced
Creating Jobs, Supporting Education and Helping India Grow
Coca-Cola actively supports education in India and has responded to local needs for health care, water and nutrition. What's more, since
“India is one of our most important growth markets as we work toward our 2020 Vision of doubling system revenues and servings this decade,” says Ahmet C. Bozer,
In the last few years, India’s imports and exports have risen dramatically. The country exported a record $304.6 billion worth of goods in the 12 months from April 2011 to April 2012 and imported $489.4 billion in the same period, according to numbers from the Reserve Bank of India. That $794 billion in trade represents a whopping 70 percent jump from the country's total trade of $467.1 billion just two years ago.
The U.S. is India’s third largest global trade partner, behind China and the United Arab Emirates. Imports and exports between India and the U.S. have now reached $57.7 billion annually.
Reducing, Reusing and Replenishing Fresh Water
India's robust demand for services is often too much for the country’s antiquated infrastructure to handle. This has resulted in contamination and shortages of potable water. To ward off such problems,
The demand for water is also an important issue for India’s vast market of agriculture, which directly or indirectly employs almost 70 percent of the population.
Helping the People of India Thrive
Coca-Cola is also investing in India’s most valuable asset: its people. In addition to supporting individual schools,
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