MUMBAI – The
The investment will span Coke’s entire juice supply chain, from grove to glass. Close to $800 million will fund procurement of processed fruit pulp and fruit concentrate for
Minute Maid Pulpy Mosambi, which contains Mosambi juice and additional pulp, will be available across the country in affordably priced 250-ml, 400-ml and 1-liter bottles.
“The agriculture sector in the country is undergoing rapid transformation with the focus on adoption of technology and scientific methods of farming across the value chain. In line with our commitment to the overall development of farmers, we are encouraging investment in the agriculture sector to substantially enhance productivity and farmer income,” Shri Devendra Fadnavis, the honorable chief minister of Maharashtra, said while handing the first bottle of Minute Maid Pulpy Mosambi to a farmer who grew the fruit for the beverage at a media event.
The investment, which supports Indian Prime Minister Shri Narendra Modiji’s vision to double farmers’ income by 2022, is part of
“We have already expanded our Minute Maid juice range from one variant in 2007 to 11 in 2017, and if we are to realize our portfolio ambitions of being a total beverage company, we must invest in the agri ecosystem,” said T Krishnakumar, president,
Coca-Cola India also procures and exports raw materials and ingredients valued at $280 million to 44 countries.
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