The flagship regional youth initiative, a partnership between The
With a young, dynamic and energetic youth population across the region, the program has been designed specifically to provide training and guidance to help bring innovative ideas to life to help transform economic and social opportunity across the Middle East & North Africa.
A total of almost 500 university students have already participated since the initiative first began in 2012, with program alumni already securing more than 70 further higher-education scholarships and almost 80 scholars reporting to have already started their own businesses in diverse fields such as technology, travel and tourism, marketing, hospitality and environmental services. More than 34,000 aspiring entrepreneurs have applied for
Within just 48 hours of the launch of the application portal, 8,500 young people had registered, and 600 ideas had already been submitted. The website asks users to either submit a business idea or vote for the idea they believe is the best. This voting aspect creates a public forum for the people of the participating countries to take ownership and vote for what would truly have the greatest impact in their countries. The top 25 ideas generating the most votes along with another 75 to 100 hand-selected ideas based on strength determined by the company’s program team will be awarded the opportunity to complete a more formal application. These 800 or so applications are then reviewed by the local participating U.S. Embassies and Consulates to award up to 100 scholarships.
“The MENA region has a young and fast-growing population, and empowering the region’s youth will be essential to ensuring long-term economic and social prosperity, Zoran Vucinic, president, Coca-Cola Middle East & North Africa. "The
Over the months leading up to, during and directly following the program, Coca-Cola Journey will share stories and experiences from program alumni and this year’s scholars to provide an inside look at the MENA Scholarship Program, a life-changing initiative providing opportunities for students from territories where opportunities are limited.
Visit https://scholarship.coca-cola.com for more details.