NEW YORK – A new multi-year agreement between The Coca-Cola Company and MLB will refresh baseball fans inside and outside big-league ballparks, the partners announced today at a press conference at Citi Field.

The company and its brands will engage baseball fans through MLB Advanced Media (BAM)’s digital platforms including MLB.com, Club web sites, MLB.com At Bat and Ballpark mobile apps, official MLB social media accounts and advertising on MLB Network and MLB.tv. For example, Coke will use the MLB.com Ballpark app to offer stadium check-in deals, ticket upgrades and concession promotions.

“Major League Baseball and BAM are among the very best at what they do and have been pioneers in activating social and digital media across the league,” Sandy Douglas, president of Coca-Cola North America, said minutes before the first pitch of the New York Mets vs. Atlanta Braves game. “We’re excited to join them, and we’re focused on enhancing the fan experience in both the digital world and the real world.”

Coca-Cola has partnerships with 18 MLB teams, including pouring rights and a majority with on-field dugout presence: Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago White Sox, Cincinnati Reds, Colorado Rockies, Houston Astros, Los Angeles Angels, Los Angeles Dodgers, New York Mets, Philadelphia Phillies, Pittsburgh Pirates, St. Louis Cardinals, San Diego Padres, San Francisco Giants, Texas Rangers, Toronto Blue Jays and Washington Nationals.

“While there is a lot of shared history between our brands, this partnership is focused on looking forward and connecting Coca-Cola with our fans through digital, mobile and social,” said Bob Bowman, MLB president, business and media, who joined Douglas at the press conference. “We are looking forward to bringing together two brands that mean so much to people while entertaining and refreshing fans on a daily basis.”

'MLB and BAM are among the very best at what they do and have been pioneers in activating social and digital media across the league. We’re excited to join them, and we’re focused on enhancing the fan experience in both the digital world and the real world.'

Coke’s ties to baseball date back more than 100 years. Since 1903, Coca-Cola has featured MLB players in advertising and promotions, from legends like Ty Cobb, Satchel Paige, and Willie Mays to more recent stars like Joey Votto and David Ortiz. Over the past century, Coca-Cola has produced commemorative cans and bottles and baseball-themed collectibles and advertising.

“We're excited to partner with MLB at a time when the league has so much positive momentum on the field with a large group of exciting young players,” Douglas added. “There’s nothing more delicious than an ice-cold Coke with family and friends at the ballpark.”