The Coca-Cola Company is proud to be the longest continuous corporate partner of the Olympic Games.
The Amsterdam 1928 Olympics marked our first involvement and, since then, we have been passionately dedicated to bringing athletes and the public memorable Olympic Games experiences -- through our alliances at the highest level with the International Olympic Committee (IOC), the organizers of the Games of each Olympiad, and approximately 200 National Olympic Committees around the world.
As an organization, The Coca-Cola Company shares the Olympic Values, which embody the discovery of one's abilities, the spirit of competition, the pursuit of excellence, a sense of fair play and the building of a better and more-peaceful world. Because of our enormous respect for the integrity of the Olympic Movement and the values of Olympism, we have renewed our historic bond with the IOC through 2020, extending this extraordinary relationship to nearly a full century.
In 2012, London will host the Olympic Games for the third time. To celebrate the journey to 2012, Coca-Cola Great Britain produced a limited-edition bottle featuring the photography of Rankin. The picture symbolizes the handover of the Summer Games from Beijing to London with a simple white rose between two hands.
Rankin is a leading photographer living in London whose work has been featured in magazines, ad campaigns and books. He has photographed celebrities and iconic Londoners, including Queen Elizabeth II and former Prime Minister Tony Blair. Rankin joins other artists and designers who have designed for and with the Coca-Cola Contour Bottle, including Andy Warhol, Sir Peter Blake, Manolo Blahnik and Matthew Williamson.
Coca-Cola is also a sponsor of the 2012 London Paralympic Games.