Coca-Cola and fans this week toasted the launch of the brand's new sign in Times Square. The largest and first 3D robotic sign is powered by proprietary, first-of-its-kind motion technology. Coca-Cola R&D, IT and Marketing teams, and a multitude of partners listed here spent four years designing, testing and fabricating all components: 

space150

Contribution

Sign Concept, Motion Software, Agency Preview software

Primary Contact

Katie Brown

Supporting Team

Shawn Roske

 

Radius Displays

Contribution

Sign Design, Fabrication, Testing and Installation Support

Primary Contact

Arthur Lo

Supporting Team

Ben Lueng, Colin Stewart,

 

The North Highland Company

Contribution

Program Management

Primary Contact

Michael McNeice

Supporting Team

Alva Jones

 

ISG Resources

Contribution

Engineering Technician, IT Installation and Testing

Primary Contact

Craig Holes

Supporting Team

Shawn Lindblom

 

Slalom

Contribution

Technology SME, IT Installation and Testing

Primary Contact

Peter Revelas

 

Display Devices

Contribution

Sign Component Assembly and Testing, Installation Support

Primary Contact

Mervin Perkins

Supporting Team

Sam Perkins, Eric Perkins, Larry Duarte

 

Landmark Unlimited

Contribution

Sign Installation, Maintenance Support

Primary Contact

Joseph Calvano

Supporting Team

Kevin Andrle, Felix Ortega

 

Ballantyne Strong/Convergent

Contribution

Technology Design and Implementation, Content Management, Monitoring Services

Primary Contact

Carla Marchaud

Supporting Team

Sal Noto, Will Hill, Jessie Wright

 

R. Scott Lewis

Contribution

Structural Engineering Design

Primary Contact

Scott Lewis

Supporting Team

Sharon Yao

 

AKRF

Contribution

Acoustical Consulting

Primary Contact

Lance Bischoff

Supporting Team

Lucas Johnson

 

McLaren Engineering Group

Contribution

Mechanical Engineering Design, Quality Assurance, Safety

Primary Contact

Jeremy Billig

Supporting Team

Jakub A. Karas, Bill Green

 

MSI Tec

Contribution

Motion Component Design and Manufacture

Primary Contact

Elliot Skultin

 

Sherwood Outdoor

Contribution

Building Owner/Landlord - 2 Times Square, technical support

Primary Contact

Jared Gramstrup

Supporting Team

Brian Turner

 

Henderson Engineers Inc.

Contribution

Electrical Engineering Design

Primary Contact

Aaron Loichle

Supporting Team

Brent Felton

 

Rosenwasser/Grossman

Contribution

Structural Engineering Design - Peer Review

Primary Contact

Benjamin Pimentel

Supporting Team

Chandra Dinata

 

Schmerykowsky Consulting Engineers

Contribution

Structural Engineering Design - Peer Review

Primary Contact

Patricia Maes

 

RAL Mechanical

Contribution

Construction Project Management - NYC

Primary Contact

Russell Arnold

 

Mason Industries

Contribution

Vibration Isolation Design and Manufacture

Primary Contact

David Bloom

Supporting Team

James Tauby

 

D.R. Brown

Contribution

Sign Permit Expeditor - NYC

Primary Contact

Richard Brown