By the year 2020, more than 2 billion people around the world are expected to join the middle class or move from rural and farming areas into big cities.
Coca-Cola hopes they’ll be thirsty.
In a bid to broaden its international appeal, the Atlanta-based beverage giant has announced investments of more than $30 billion in markets around the world over the next five years. The investment boost, which will be done in conjuction with
Growing that international business won’t be a cakewalk. Growth in China and India is cooling off. In developing nations, areas outside major cities lack infrastructure, such as roads or reliable electricity. And some countries may not have the bottling or distribution channels to meet the company’s massive needs.
More on Journey
From Collection to Recycled Plastic:
Coca-ColaCloses the Loop in St. Louis
- Step Inside the Walmart Museum in Bentonville, Arkansas
- Opinion: Why Artificial Intelligence is a Smart Choice for Retailers in the Digital Age
- Coca-Cola CEO: 'Progress is Achieved in Partnership, Not in Isolation'
- High Schoolers Cook Up Successful Careers at 2017 National ProStart Invitational