Johannesburg — Shop owner
Maphefo Ntshupetsang supports her family by selling cold drinks, vegetables and
snacks. Now, thanks in part to a new program led by
“Since joining the program, I’ve managed to save money by buying in bulk,” says Ntshupetsang, a 51-year-old mother of five. “I now know that doing things alone in business does not pay. By interacting with other people, you get new ideas.”
She’s one of more than 4,500 women entrepreneurs, to date, in South Africa’s Gauteng and North West provinces who have received training on bookkeeping, marketing, budgeting, business planning and other skills.
UN Women and
Initial results indicate the training is working. Ngoetsana Sehlabo, a 36-year-old mother, credits the training with improving her record-keeping. By tracking and cutting expenses, she’s saving money to pour back into her business.
“We know that a woman’s income immensely benefits not only them but also their children’s education and other family needs. Empowering women entrepreneurs will benefit communities and future generations,” says Sadiq Syed, deputy representative and officer-in-charge, UN Women South Africa.
The program is part of a broader
partnership announced in 2011 by
Vukani Magubane, director of
public affairs and Communications for
Their success will set an example for other women, creating a virtuous cycle.
“Empowering women, one woman at a time, is the right thing to do for the sustainability of our communities,” Magubane said.
More on Journey
- 2016/17 Sustainability Update
- 2016/17 Sustainability Update: Women's Economic Empowerment
- 2016/17 Sustainability Update: Women's Economic Empowerment Infographic
- Bud's Place: An Excerpt from Play it Again Sam: The Notable Life of Sam Massell, Atlanta's First Minority Mayor
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