Through a letter of intent signed today,
“Coca-Cola has called Atlanta home for almost 130 years. We are proud to have
Douglas said The
Additional letters of intent signed today grant Tampa-based
The announcement marks the next phase in the transformation of Coke’s U.S. bottling landscape, which began five years ago with the company’s acquisition of
Coca-Cola UNITED has acquired new distribution territories throughout the Southeast as a part of the refranchising process, starting with Oxford, Ala. in early 2014.
“We’ve been very intentional and aggressive in implementing our local operating model and building capability through investments in our people and our assets to provide a high level of customer service,” said Claude Nielsen, chairman and CEO,
The acquisition of the Atlanta territory brings with it a tremendous amount of opportunity and significant responsibility, Nielsen said.
“The specialness of Coke’s hometown makes it the perfect market to expand our local operating model,” he added. “We feel privileged to be given the opportunity to serve this market. We also understand and accept the responsibility to perform consistently and provide reliable service to all customers.”
Nielsen said his team will follow the same locally focused operating model and strong community engagement in Atlanta that it follows in every community in the UNITED franchise territory – some of which it has served for more than 100 years. These include markets in east and northwest Georgia.
Coca-Cola bottling in Atlanta dates back to 1900, when The Atlanta
“Our refranchising of Atlanta to UNITED returns this important market to its independent roots,” Douglas said. “As was true a century ago, strong locally based relationships between
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