This ad out of Brazil will take you back. If you’ve ever dreamed of being a superhero, ever strapped on a cape or worn your Superman pajamas out in public, then this one’s for you. The great news is it’s not too late.
We love this ad because it reminds us of when we were all heroes — and that we can be them again.
Check back each week as we’ll be featuring our favorite ads from around the world.
More on Journey
- Coke Packaging Gets a New Look: Global Design VP Explains Thinking Behind ‘One-Brand’ Graphics
- Recruiting the Next Generation of Fans and Consumers: How Coke and the IOC are Getting Millennials Into the Games
5 Unusual Treasures from the
Bidding for Stories: 19-Year-Old
Coca-ColaCollector Vies for Rare Item
- Games Time in Real Time: Inside Coke’s Rio Newsroom