Readers of the blog will get a sneak peak at the new Coke ad that will premiere this weekend during the DAYTONA 500, but that is only fitting as the new spot pulled its music out of the Archives.
The new spot, entitled “Harmony,” offers a NASCAR® twist on one of the most popular commercials ever –
“I’d Like To Buy The World A Coke,” the iconic song from “Hilltop” which was written in less than 24 hours, became an instant hit and inspired numerous renditions, including three top 40 versions of I'd Like to Teach the World to Sing. Within 10 days of the U.S. release of "Hilltop," The
“It’s been both fun and an honor to be a part of creating a new NASCAR® take on a commercial that is such a big part of Coke’s history,” said driver Kevin Harvick. “Most of us drivers should probably stick to our day jobs, though, because I’m pretty sure our version of the famous
More on Journey
How is a Famous Normal Rockwell Illustration Connected to a
Coca-ColaBottler in Virginia?
Meet Canada's Top
Coca-Cola, Times Square and the ‘Power of Presence’
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection
10 Artists, 10 Bottles and 10 Stories: Meet the Atlantans Behind World of
Coca-Cola’s Newest Exhibit