Many of you may watch the New Year's countdown in Times Square in New York City tonight. Did you know that the Coca-Cola billboard came to Times Square in 1920? In 1923, neon lighting was added to bring a new dimension to the billboard. The neon sign - which measured 75 x 100 feet - flashed the message "Drink Coca-Cola, Delicious and Refreshing" to the public. It was the second-largest electric sign in the world at the time. Then in 1932, the Coca-Cola sign moved to the 47th street location and featured a soda jerk in uniform for Coca-Cola. I am sharing an image of that sign for you here.
More on Journey
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem
- Meet Mr K: Fred Kirkpatrick, 97, Celebrates 80 Years With Coca-Cola
- Sitting In and Standing Up: Unsung Heroes of Civil Rights Movement Reflect on Soda Fountain Protests
- Disney and Coca-Cola Archivists Swap Stories on Shared History