There is so much history to share about the company and the soft drink that became a global superstar. Here are links to some of our favorite stories:
An Iconic Sign Returns to Downtown AtlantaCoca-Cola advertising has been a part of Atlanta since 1886, but few examples were as visible or well known as the series of signs in Margaret Mitchell Square. The sign disappeared for 20 years but returned to a new home in 2003.
Read the story here: Coca-Cola's Neon Spectacular in Downtown Atlanta
5 Things You Never Knew About Santa Claus and
The Santa Claus we all know and love — that big, jolly man in the red suit with a white beard — didn’t always look that way. In fact, prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. But then
Read the story here: The True History of the Modern Day Santa Claus
Coca-Cola Advertising Slogans Over the Years
Coke has had around 50 advertising slogans over the years that have reflected not only the brand, but also the times. These catch phrases have included: Delicious and Refreshing (1904); The Pause That Refreshes (1929); It’s The Real Thing (1969) and Always
Read the story here: A History of
The History of Spectacular Outdoor AdsFrom New York to Tokyo eye-catching signs reflect the
Read the story here: Coke Lore: Landmark Signs
The Surprising History of the Sprite BoyAn elf-like cartoon figure – a sprite – was used in
Read the story here: Coke Lore: Sprite Boy
Famous Artists Who Worked With
From its first promotional calendars produced in the 1890s,
Read the story here: Famous Artists Who Worked With
The Story Behind the "Hilltop Ad"
The celebrated commercial featuring people singing on a hilltop was inspired by something an advertising exec saw when his flight to London was diverted because of fog.
Read the story here: The Making of "I'd Like to Buy the World a Coke"
The Launch of New CokeOn April 23, 1985, the
Read the story here: The Real Story Behind New Coke
The Evolution of the
When John S. Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name "Coca-Cola," thinking that "the two Cs would look well in advertising." Robinson then went on to handwrite the logo in a distinctive flowing script.
Coca-Cola Logo and Trademark
Read the story here: Coke Lore: Trademark Chronology
Polar Bears in
Coca-Cola first featured a polar bear in a 1922 French ad and for the next 70 years, polar bears appeared sporadically in print advertising. In the 1990s, the popular animated polar bears were created.
Read the story here: Coke Lore: Polar Bears
The Missing Rockwell PaintingsCoca-Cola commissioned six different illustrations from artist Norman Rockwell including four calendars, one billboard and one magazine ad for the Saturday Evening Post. Three of these originals are missing and
Read the story here: Coke Lore: Help Us Find the Missing Rockwells
Getting People to Try
One of the first big challenges for
Coca-Cola in the 1890s
Read the story here: Coke Lore:
Celebrating 100th Anniversary of Times Square With a SignWhen New York’s famous crossroads celebrated a big birthday in 2004,
Read the story here: Coke Lore: New Sign in Times Square
More on Journey
- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
How is a Famous Normal Rockwell Illustration Connected to a
Coca-ColaBottler in Virginia?
- Bud's Place: An Excerpt from Play it Again Sam: The Notable Life of Sam Massell, Atlanta's First Minority Mayor
Coca-Cola: Brand and Fashion Designer Reprise Partnership With Summer Capsule Collection
- Coca-Cola and ESSENCE Festival: Making Beautiful Music Together for 22 Years