Though it seems strange today, at one point in our Company’s history, we resisted use of the word “Coke.”
We thought that since the brand was called “Coca-Cola,” people should call it just that -- and not use a shortened version. As you can see from how often I use “Coke” to refer to the brand, the idea of only using “Coca-Cola” didn’t stick!
It wasn’t until June 1941 -- 67 years ago – that we embraced the abbreviation and first used the term “Coke” in magazine ads. That began an entire ad campaign in which we connected the names “Coke” and “Coca-Cola.” We actually said that “Coke means Coca-Cola” and told people it was OK to use just “Coke.”
More on Journey
- How is a Famous Normal Rockwell Illustration Connected to a Coca-Cola Bottler in Virginia?
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York
- 2,000 Pieces and 28 Years Later: Life-Sized Coke Puzzle Nears Completion
- Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years
- The Story of Frank O'Hara's ‘Having a Coke With You’ Poem