Did you know there is a special message for the Beijing 2008 Olympic Games that appears on
In more than 150 countries around the world, Coke packaging is carrying a unified message: “In Mandarin,
In addition, the graphics feature the Olympic Rings and 08.08.08 (tomorrow's start date of the Games, August 8). Depending on the country, the special Chinese trademark graphics will appear on Coke cans, glass contour bottles, PET plastic bottles or aluminum bottles. You can see both messages on this picture of the cans.
Making this commemorative, Chinese-language packaging for the Olympic Games available in so many countries at one time is unprecedented. It’s the single largest commemorative packaging series Coke has ever undertaken. I’d say there aren’t too many other companies that could do something like this to celebrate a world event like the Olympics!
You might have seen my post about “bite the wax tadpole” – the supposed translation of
You can read more about Coke, delicious happiness and our Olympic partnership on the
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- A Handwritten Letter from a Chinese Coke Fan