According to Earth Calendar, where I discover unusual days to mention on the blog, November is Peanut Butter Lover’s Month.
I am one of the peanut butter lovers, though I prefer the chunky variety. Everyone I know remembers eating PBJ (that’s peanut butter and jelly) sandwiches growing up. (Some members of the Archives still eat it for lunch quite often!)
The peanut butter and Coca-Cola image here is actually from a festoon used in Canada in 1941. The piece showed a variety of foods – from ham to fruit salad to canapés – that went well with Coke.
You might be surprised at the number of odd and perhaps random “holidays” that I can relate to Coke. But that’s one of the things that I love about our advertising!
Because Coca-Cola is a part of everyday life, our advertising really does include aspects of daily life – even something like peanut butter on crackers!
So for the peanut butter lovers around the world, enjoy the rest of this month! And if you have a holiday I should celebrate here, I’d love to hear from you.
More on Journey
- ‘What is Coca-Cola?’ Why the Brand Has Appeared on Jeopardy! 200+ Times
- Muhtar Kent Reflects on His Coca-Cola Journey and Legacy as Company’s 15th Chief Executive
- Ghost Signs Before They Were Ghosts: Preserving a Rare Photo Album for the Coca-Cola Archives
- How Italy Celebrates Carnival
- How Coca-Cola Brands Make it to the Big (or Small) Screen