I mentioned on Inventors Day that the six-pack carrier was an innovation from
Though it's commonplace today, the idea of a carton that could help you carry six bottles of Coke at once was a huge break-through back in 1923, when
This 1923 U.S. poster shows what the cartons looked like then, and you'll see the design was quite different from the cartons or Fridge Packs we know today.
The carrier helped encourage people to take bottles of
Aside from the convenience, the carton also tied into a growing movement of the time -- home refrigeration. This was around the time when having a way to refrigerate food at home was becoming common, so the carriers helped people bring home Coke that could be served cold.
Our carton didn't catch on immediately, and took some extra marketing to become popular. When I buy my 12-packs of
Happy 85th anniversary to the carton we all use and appreciate today!
More on Journey
From Big Idea to Big Bet: How the
Coca-ColaFreestyle Fountain Dispenser Came to Be
Let Santa Guide You 'Ho-Ho-Home' for the Holidays Thanks to Waze and
Gifts That Keep On Giving: 12
Coca-ColaJourney Holiday Stories from Seasons Past
10 Things You Didn’t Know About
Coca-Cola’s Sustainability History
- May All Your Cranberries Be Sprite: How a Seasonal Brand Became a Holiday Favorite