The books covered flower arranging and what we called "gracious living." The booklets were targeted to garden clubs, sororities, Junior Leagues, church groups, PTA groups, women's clubs, beauty salons, and dentist offices -- letting us reach women with a reminder that
Pause for Living continued production through 1969. Circulation began at 300,000 copies in 1954 and rose to well over a half million by the mid-1960s.
More on Journey
10 Things You Didn’t Know About
Coca-Cola’s Sustainability History
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- From ‘Hilltop’ to ‘America is Beautiful’: Coke’s Enduring Legacy of Inclusive Advertising
- 'Soda' or 'Pop'?: Map Shows Geographic Differences in Americans' Preferred Term for Soft Drinks
How is a Famous Normal Rockwell Illustration Connected to a
Coca-ColaBottler in Virginia?