This year on Veterans Day, consumers can visit any Cracker Barrel Old Country Store® across the U.S. and participate in an opportunity to benefit our troops and their families. As part of their Every Moment Counts campaign, the United Service Organizations (USO) has created nearly 11 million moments for our troops and their families across the world. This year, November 11 marks the one year anniversary of the Every Moment Counts campaign, and Cracker Barrel Old Country Store® and The Coca-Cola Company are collaborating with the USO to bring even more moments.

Give back this Veterans Day
Cracker Barrel is donating10% of retail sales on specific items to the USO.

From November 1st- 11th, 10% of Cracker Barrel retail sales on specific items will be donated to the USO and on Veterans Day, 10% of the sales price on all Double Chocolate Fudge Coca-Cola® Cake enjoyed in the restaurant will be donated as well. Additionally, Cracker Barrel will offer a free slice of Double Chocolate Fudge Coca-Cola® Cake (topped with an American Flag) to all dine-in veterans on Veterans Day, November 11th.

Since the company was founded in 1969, Cracker Barrel continues to find countless ways to support the military community. “The core of our brand, Cracker Barrel, and how we were founded... values the United States active troops, veterans, and their families," reflects Janella Escobar, representative of Cracker Barrel. This is a very special occasion for the company and they wanted to reach out to their customers in a deeper way.

Cracker Barrel Old Country Store®
Since Cracker Barrel Old Country Store® opened in 1969, the company continues to find countless ways to support U.S.troops and their families. 

This Veterans Day promotion at Cracker Barrel will be nothing less than impactful as they take on new partners and goals for support. “We’ve done lots of things in the past in support of our nation’s military and their families but this year is the first year to have an all-encompassing, integrated campaign that will engage our guests throughout every part of their journey in the store,” notes Escobar.

And that’s when The Coca-Cola Company came into play for the special event. Escobar explains of the idea: “we decided to get creative this year and looked to a partner that is actually with us every day helping us do what we do, which is Please People. And Coca-Cola has been with us since day one. Our guests love Coca-Cola; it’s an American brand- just like Cracker Barrel.” Additionally, The Coca-Cola Company has a long history of supporting the U.S. military community and has maintained a long standing partnership with USO. 

Double Chocolate Fudge Coca-Cola® Cake
Enjoy a free slice of Double Chocolate Fudge Coca-Cola® Cake (topped with an American Flag) to all guests with valid military ID on Veterans Day, November 11th.

So, the two Americana brands joined together to benefit the military community this Veterans Day.

Both parties hope to bring as much joy to people as possible through this campaign. Cindy Tooley, representative of The Coca-Cola Company, reflects that “we're pleased to have the opportunity to bring two of our long standing partners together for such a wonderful cause. The purpose is to engage employees and consumers, and raise funds for the USO.”

Starting November 1st, take a trip to your local Cracker Barrel, delight your taste buds with a Double Chocolate Fudge Coca-Cola®  Cake, and say ‘thank you’ to our nation's men and women in uniform plus their families who serve our country every day.