For 130 years, The
For 155 years, Boys & Girls Clubs of America (BGCA) has provided out-of-school time opportunities for youth across the country. Our mission: to enable all young people, especially those who need us most, to reach their full potential.
Together, Coke and BGCA have endeavored to meet the needs of children, teens and families across the country for the last 70 years, and on U.S. military installations worldwide for the past 25 years. Since 1946, our shared connection to local communities and the national fabric has been enhanced by our national partnership. The unique and dynamic history we share is due, in large part, to former
Mr. Woodruff joined our national board in 1946. His ensuing leadership helped shape a commitment to youth that has since impacted the Club Experience for millions of young people across multiple generations. Subsequent
For 70 years, Coke has been a consistent partner of Boys & Girls Clubs of America, including supporting our priority efforts to ensure all youth are on track to graduate from high school, on time, with a plan for the future. Coke also donates Dasani and POWERADE to Clubs, and regularly provides Club members with fun, exceptional opportunities like visiting Six Flags theme parks and the World of
To assist BGCA in fulfilling our mission, Coke has leveraged the power of some of the world’s best-known brands. This includes Dasani on-pack promotions and the POWERADE campaign, “Just a Kid.” More recently, BGCA partnered with Sprite during our ongoing Year of the Teen national strategy to develop “Lyricism 101.” As our first ever hip-hop cypher curriculum, we are confident the hip-hop program’s fresh perspective will help Club kids to hone their outlooks and apply their voices in a way that is familiar and accessible to them.
Whether it’s supporting military youth and their families through a BGCA’s Public Private Partnership with the U.S. Armed Services, enlisting customers like Family Dollar to facilitate corporate partnerships for Boys & Girls Clubs, or donating cases of Dasani water to the Boys & Girls Clubs of Greater Flint in Michigan,
At its core, the strength of our partnership is built upon a dedicated group of people committed to our nation achieving its greatest potential. In fact, it’s not only a partnership. It is a long-lasting friendship, one that has united two quintessentially American organizations. Over the past 70 years, The
BGCA is deeply grateful for this invaluable partnership and look forward to making the next 70 years even better – when we celebrate
Jim Clark is president and CEO of Boys & Girls Clubs of America.