Because water is essential to nature, communities and business, The
WWF's mission is the conservation of nature and the protection of natural resources for people and wildlife – freshwater species and habitats are among the world's most threatened.
Committed to Freshwater Conservation
From 2007 through 2012, the first phase of the partnership, we worked with World Wildlife Fund (WWF) to address challenges related to freshwater conservation with five core areas of focus:
- conserve seven of the world’s most important freshwater basins
- improve water efficiency within our manufacturing operations
- reduce the company’s carbon emissions
- promote sustainable agriculture
- inspire a global movement to conserve water
In late 2010, we expanded the partnership to include a sixth effort, packaging, to assess and reduce environmental impacts related to existing and potential packaging options.
To learn about results from our first phase of the partnership, read our Annual Reviews.
Please also view our partnership video, which debuted at Stockholm World Water Week, September 5-11, 2010.
Building on a Commitment
Committed to continuing this important work,
Together, we will more deeply engage the company’s value chain; involve additional partners to achieve greater scale and impact; and spark commitments from businesses, governments and consumers to take action to value, conserve and protect water resources around the world.
- help ensure healthy, resilient river basins in 11 key regions
- measurably improve environmental performance across the company’s value chain
- integrate the value of nature into public and private decision-making processes
- convene influential partners to help solve shared global challenges
Through our efforts to help solve environmental challenges, we’ve realized that to truly make a difference, collective action is required. No one business – or industry – can make as great a difference as we can by partnering with others.