An Innovative Conservation Partnership with WWF, Renewed

Because water is essential to nature, communities and business, The Coca-Cola Company and World Wildlife Fund (WWF) have worked together since 2007 to help conserve the world’s freshwater resources.

WWF's mission is the conservation of nature and the protection of natural resources for people and wildlife – freshwater species and habitats are among the world's most threatened.

For The Coca-Cola Company, water is the main ingredient in our beverages, central to our manufacturing process and necessary for growing the agricultural products we use.  Clean, accessible water is essential to the health of communities we serve. It also is critical to ecosystems and indispensable for economic prosperity.

Committed to Freshwater Conservation

From 2007 through 2012, the first phase of the partnership, we worked with World Wildlife Fund (WWF) to address challenges related to freshwater conservation with five core areas of focus:

• conserve seven of the world’s most important freshwater basins
• improve water efficiency within our manufacturing operations
• reduce the company’s carbon emissions
• promote sustainable agriculture
• inspire a global movement to conserve water

In late 2010, we expanded the partnership to include a sixth effort, packaging, to assess and reduce environmental impacts related to existing and potential packaging options.

To learn about results from our first phase of the partnership, read our Annual Reviews.

Please also view our partnership video, which debuted at Stockholm World Water Week, September 5-11, 2010.

Building on a Commitment

Committed to continuing this important work, Coca-Cola and WWF recently renewed our partnership through 2020. Building on our progress, we aim to achieve even greater impact by helping address the natural resource challenges that impact fresh water.

Together, we will more deeply engage the company’s value chain; involve additional partners to achieve greater scale and impact; and spark commitments from businesses, governments and consumers to take action to value, conserve and protect water resources around the world.

Water+

By 2020, Coca-Cola and WWF will help lead a global movement to conserve the planet’s natural resources, with a focus on fresh water. Through our Water+ commitment, we will

• help ensure healthy, resilient river basins in 11 key regions
• measurably improve environmental performance across the company’s value chain
• integrate the value of nature into public and private decision-making processes
• convene influential partners to help solve shared global challenges

Through our efforts to help solve environmental challenges, we’ve realized that to truly make a difference, collective action is required. No one business – or industry – can make as great a difference as we can by partnering with others.

At Coca-Cola we believe in the “golden triangle,” partnerships between business, government and civil society. By combining our strengths, expertise and networks, we are better positioned to address today’s global challenges. We’ve experienced great results in partnership with WWF.  As we renew our partnership for even greater achievements, we hope you will join us.

Related Information:

Partnership 2011 Annual Review (PDF)

Partnership 2010 Annual Review (PDF)

Partnership 2009 Annual Review (PDF)

Partnership Brochure (PDF)

Water Goal

Partnership Fact Sheet (PDF)

Water and Climate Fact Sheet (PDF)

Watersheds Fact Sheet (PDF)

Watersheds Map (JPG)