Coke Studio is an international music franchise featuring live studio-recorded performances from established and emerging artists alike. The Coke Studio concept was created in 2007 in Brazil, where musical performances were held on a concert-like platform.
The next year, Coke Studio premiered in Pakistan and became an immediate hit with both critics and fans. The show fuses Pakistan’s diverse musical influences – including eastern classical, folk, qawwali, bhangra, sufi and contemporary hip-hop, rock and pop – by inviting artists from various genres to collaborate. MP3s of all performances are available for free download on the Coke Studio website, and videos are available on YouTube. In 2011, Coke Studio India premiered in partnership with MTV India. In 2012, an Arab version of the show, Coke Studio Bel 3arabi, launched in the Middle East, and an African version will debut in October 2013.
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Coca-ColaNorth America Marketing SVP Stuart Kronauge