Coca-Cola China, Wanda Cinema Line and One Foundation hosted an awards ceremony for the 2013 Philanthropy Mini Movie Festival in Beijing on Nov. 21, 2013.
Hero Action", the festival honored individuals and groups working to find
solutions to social problems and inspire people through short films.
A total of 15 movies were shortlisted from more than 280 entries. The festival was actively promoted across 120 Wanda Cinemas and media platforms like Youku and Sina, generating 20 million views and 1.5 million votes.
David G. Brooks, president of Coca-Cola Greater China and Korea, joined the festival mascot (guide dog Candie) and her master Lian Qin, to present the Best Public Story Award to Memory War. The film tells the story of volunteers who reach out to war veterans in China.
“We heard the stories of so many people who are working tirelessly to bring positive change to the world we live in,” Brooks said. “This is exactly the spirit and mission we uphold at Coca-Cola – to refresh the world, inspire moments of optimism, create value and make a difference. Events like these allow us to realize our mission as a company and as a brand.”
Over the next three years, the three partners will collaborate to build China’s first nonprofit cinema to celebrate outstanding, socially relevant, domestic and international documentary and feature films. Tickets sales from screenings will help fund public welfare initiatives. Additionally, a mobile cinema will bring films to children in rural communities.
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