“Ideas, dreams, stories: The more we share them, the more awesome things get.”— Kid President.

The more technologically connected we become, the more personal interconnectivity we seem to lose. At least one company aims to change that.

SoulPancake, the creative team behind an arsenal of infectiously optimistic digital messages, hopes to make the online world a better place by seeding share-worthy storytelling that entertains and inspires action.

With “Chew on Life’s Big Questions,” as a tagline, SoulPancake was founded in 2009 by actor Rainn Wilson. Their mission: To create “positive and uplifting content that makes you feel something.”

At first, SoulPancake was a destination to share art, ideas and writing prompts. The company then launched an eponymous book, which became a New York Times bestseller. SoulPancake has since evolved into a full-fledged media company, creating an arsenal of digital shorts for brands and television – “all of which help to promote our mission which is to get people to have meaningful, entertaining and uplifting conversations about what it means to be human,” says CEO Shabnam Mogharabi.

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SoulPancake CEO Shabnam Mogharabi calls Kid President the 'ultimate ambassador of joy.'

In a "me"-centric world, the Los Angeles-based team asks what really makes us feel sustainable joy in the world, whether it’s finding spiritual fulfillment through service — or simply by being awesome.

The idea is that the human experience is greater than the sum of what's crossed off a mental list: work, hobbies, social time, rinse, repeat.

“In the race to happiness, we’re so focused on our feet hitting the ground that we’re not looking ahead to the wonderful finish line that we might already have in our lives, and we just don’t realize it,” says Mogharabi.

That rat race can lead to rampant negativity, fueled by something reflected in Mogharabi’s favorite quote: “Comparison is the thief of joy.”

Theodore Roosevelt coined the phrase in the 19th century, but it’s even more timely in a digital age bombarded by social-media images of sun-washed vacation selfies.

“There’s a culture of comparison with social media, and the way that you combat that is focusing on the things that can bring you your own joy,” says Mogharabi.

The Ultimate Ambassador of Joy

To help lead the charge, the company has launched several weapons of mass happiness. The most popular by far is Kid President, whom Mogharabi calls the ultimate ambassador of joy.

“He’s basically joy incarnate,” she says.

Kid President, also known as Robby Novak, lives in Tennessee with his parents and sister. He collaborated on the Kid President concept with his brother-in-law, Brad Montague.

The first video launched in 2012, an election year, so Montague had Robby sit at a desk with an Oval Office-esque shield at his back. In his slightly-too-big suit, "Kid President" implored people to stop arguing about politics on Facebook and talk instead about cool things. Like pizza.

“I’m not in a party,” Kid President declared. “I am a party.”

“The first video we put online had no other agenda other than to ‘make it happy,’” Montague says. “It was just this kid saying, ‘I’ve got something to say: Be nice. I’m out.’ And then he dances. I call it a hand grenade of happiness.”

That joyful explosion caught the attention of SoulPancake, who asked Kid President and Montague to create more content. SoulPancake manages content distribution and works with Montague to build the Kid President brand. The franchise's most popular film, A Pep Talk From Kid President to You, has netted almost 35 million YouTube views on YouTube.

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Novak and Montague goof around on the set of a Kid President shoot.

Kristi Montague

“In those first few days when we passed that million-view mark, we were really blown away,” says Mogharabi. “We were like wow, we really struck a chord!”

Mogharabi thinks the video’s viral success proves people are craving a little bit of extra light in their lives.

“It doesn’t ignore the negative, it doesn’t ignore that things can be tough,” she says of the Kid President series. “But it still focuses on the optimistic and resilient spirit that is Robby, and I think that’s what resonated with people.”

Robby is nothing if not resilient; both he and his sister were born with osteogenesis imperfecta, a brittle bone condition. He has had more than 80 broken bones since birth, yet still finds a reason to dance.

In conjunction with Coca-Cola’s Big Game campaign, #MakeItHappy, Kid President is giving the world another great, big pep talk through a digital short released Monday of Sunday’s Big Game. The video includes entreaties to "throw kindness around like confetti" and "treat everybody like it’s their birthday" – words of wisdom that support the Coke campaign’s mission to help make the Internet a happier place.

What can one commercial spot do? In one video, "How to Change the World: A Work in Progress," Kid President talks about the power of small gestures.

“The next time you feel overwhelmed or totally alone, remember this," he says. "Things don’t have to be the way they are. The world is changed by ordinary people. Little people, living out big love.”

That’s the kind of message you hope goes viral. Mogharabi agrees.

“If everyone could approach life like Kid President does, we would be in a much happier world,” she says.