I was fortunate to be in London last Friday night to open a new Coca-Cola exhibit in the Tank at the London Design Museum. This exhibit was jointly curated the Archives and Ria Hawthorn of the Design Museum. While the display space was fairly limited, our goal was to focus on the development of the script logo and the contour bottle. At the urging of Ria, we are displaying many of our design standards manuals and sign painting guides for the first time.
The exhibit opening was celebrated by an evening event called Design in Perfect Harmony. The event, which also launched the new Coca-Cola coffee table book, attracted over 350 visitors and featured activities to bring the brand to life including calligraphy lessons, bottle designs, singing choirs and plenty of Coca-Cola. Several London bloggers attended the event and you can read their accounts (London is Cool, Swell Vintage) as well.
The exhibit in the Tank will be open until July, so if you are in London, stop by to see it.
More on Journey
- 'Blizzard' of Taste: How Fresca Lived Up to Its Tagline, Literally, for 1967 Debut in New York
- Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership
- A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria
- Dispensing Refreshment: These Innovations Have Helped Spread the Enjoyment of Coca-Cola Through the Years
- 4 Fun, Little-Known Facts About Fanta