Dr. Jill Biden recently traveled to Rio de Janeiro, Brazil where she met women entrepreneurs of Coca-Cola’s local 5by20 program, Coletivo. Coletivo - which means “collective” in Portugese - is a program designed to help women in the region become entrepreneurial leaders by offering business and retail training. During her visit, Dr. Biden toured a Coletivo project site in the Cantagalo favela where she heard first-hand how the program has helped provide these hard-working women entrepreneurs the business skills needed to get a formal job or start their own business, while positively impacting their self-esteem and ultimately changing their lives.
At the end of 2012, 5by20 had reached nearly 300,000 women across the world. In Brazil, 5by20 has reached more than 30,000 women through the Coletivo Recycling, Coletivo Residential Entrepreneurship, Coletivo Retail and Recycling Collective programs. Additionally, The Coca-Cola Company and UN Women have partnered and are developing programs in Brazil that will reach 13,000 women recyclers, artisans and community leaders throughout Coca-Cola’s value chain by the end of 2015.
To learn more about 5by20, The Coca-Cola Company’s global commitment to enable the economic empowerment of 5 million women entrepreneurs across the company’s value chain by 2020, visit www.5by20.com.
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