While I have blogged about it before, On this date, June 29th 1943, a military cable was sent from General Eisenhower's field headquarters in North Africa which requested 3 million filled bottles of Coca-Cola along with 10 bottling lines and sufficient syrup and caps for 6 million refills. This launched our efforts to supply ever GI a Coca-Cola for a nickle. By the end of the war, we have supplied over 5 billions bottles of Coke to GIs around the globe.
One interesting note is the cable itself was classified as confidential and was not declassified until 1966.
More on Journey
- Celebrating the Champs: The Storied History of Coke's Commemorative Sports Cans (and Bottles)
- Honoring a Native Son: Coca-Cola Exhibit, Panel Pay Tribute to Dr. Martin Luther King, Jr. and His Nobel Peace Prize
- Driving Home the Message of Atlanta's Civil Rights Legacy
- Why the Coca-Cola Archives is Digitizing More than 6,000 Analog Tapes
- How Coca-Cola Brands Make it to the Big (or Small) Screen