Global Strategic Alliance Marks the Third Collaboration for The
NEW YORK and ATLANTA - Leaders from The
Endomondo brings together cutting-edge technology, including location-based GPS, with social networking capabilities to motivate users toward more fun and greater fitness. Under the new agreement,
"We were immediately attracted to the dynamic team at Endomondo and their vision and commitment to creating a world where everybody exercises," said Emmanuel Seuge, Head of Worldwide Sports and Entertainment Marketing, The
The Company's first contribution can be seen through a new POWERADE® hydration feature, which educates users about how much they need to drink during and after each workout for optimum hydration levels to enhance performance. Research has shown that dehydration resulting in as little as a 2 percent decrease in body mass can begin to reduce both physical and mental performance. By being properly hydrated athletes can perform at higher levels. Endomondo's new hydration feature supports effective functioning of the body, and promotes general health and well-being.
"Through the innovation and network of Endomondo, we have an incredible opportunity to continue to establish Powerade as a true sports brand," explained Seuge. "The application will allow sports men and women from around the world to motivate and compete with each other while they strengthen and condition to become better all-round athletes."
Endomondo joins music licensing start-up Music Dealers and digital music service Spotify in The
"We are incredibly excited to announce Endomondo's first-ever global brand collaboration," said Endomondo Co-founder Christian Birk. "Our relationship with The
To celebrate the collaboration, Endomondo is launching the Powerade Challenge. The challenge is all about working out - the more minutes you work out, the better your chances of being one Endomondo's randomly selected winners. Join the challenge by visiting
Notes to Editors:
Endomondo was founded in 2007 by fitness enthusiasts. Five years later, the app can be found in 200 countries, and gets up to 25,000 new users a day. Endomondo brings together cutting-edge technology, including location-based GPS, with social networking capabilities to motivate users toward more fun and greater fitness. It turns your smartphone into your ultimate social fitness tool.
Using GPS, the app tracks route, distance, duration, split times, calorie consumption, and more, while providing audio feedback on performance. The Endomondo app offers a full history with previous workouts and statistics, as well as a localized route map for each workout.
Endomondo Sports Tracker incorporates community and social features that allow users to challenge friends and share results. Available on seven mobile platforms, Endomondo operates on almost all GPS phones.
Joining Endomondo's Social Fitness Network is free and the app can be downloaded for free. A premium version of the app is available for $4.99.
More on Journey
10 Things You Didn’t Know About
Coca-Cola’s Sustainability History
- 2016 Sustainability Report: Letter from President and CEO James Quincey
- 2016 Sustainability Report: Agriculture Infographic
- 2016 Sustainability Report: Packaging & Recycling Infographic
- 2016 Sustainability Report: Human & Workplace Rights Infographic