Women living in rural areas of Africa and India are getting a boost into entrepreneurship by
At the Women in the World Conference, chairman and CEO of the
Women will become the small business entrepreneurs and operators who
will be able to sell the water to villagers. The bonus is that the
distiller also produces electricity that can be used to power cell
phones and lights, another revenue stream for the budding entrepreneurs.
This program is part of the commitment
I was first introduced to the Slingshot at Singularity University, where Dean Kamen presented the distiller model he had been working on for almost 14 years. He presented the results of a pilot test run in Calcutta, India, that demonstrated the utility and simple operating system that could be implemented by people with no education or previous experience enabling them to become entrepreneurs. The simplicity of the distiller that can generate clean water from almost any refuse or combustible material really impressed me.
The Slingshot is one of more than 440 patents and devices invented by the prolific Kamen. As successful as he is at inventing medical and clean energy devices, one of his proudest initiatives is FIRST, the remarkable robot competition in which junior high and high school kids compete to build robots, all using the same basic box of supplied tools. In 2012, 350,000 kids competed.
This Slingshot distribution program is remarkable proof that corporations can drive innovation, contribute to the communities they serve and activate double bottom line results. Undoubtedly, Kent sees this initiative in the best interest of his company for it is likely he is counting on these women to become distributors of other products from Coke in the future. I am a strong believer in sustainable social entrepreneurship, and this program is meant to be just that. It will be sustainable as it lifts new consumers from rural areas in Africa and India into budding consumers. It's just great business.