Coke and the Grey Dhaka agency recently installed “Happiness Machine” arcade-style games in six youth hotspots throughout Dhaka, a city of 15 million people. Instead of taking coins, the machines accept empty plastic bottles through a customized slot and reward the user with a Coke-themed video game.
Over a period of six days, the activation collected thousands of bottles, which will be converted into pellets for reuse in other products. The program will continue in the coming months to increase awareness.
More on Journey
- Coke2Home: Online Ordering and Delivery System Expands in India
- Global Habits Are Negatively Impacting Our Oceans. What Can We Do to Save Them?
One Young World: Millennial Employees Represent
Coca-Colaat Global Summit
The Story of the
Coca-ColaPolar Bears: How Man's Best Friend Provided the Creative Inspiration Behind the Beloved Icons
Helping Veterans Find Jobs With the